Miu Miu is an Italian luxury fashion brand founded in 1993 by Miuccia Prada as a subsidiary of the Prada Group. Named after Miuccia's family nickname, the brand was established to offer a more playful and experimental counterpart to Prada's mainline offerings. Headquartered in Milan, Miu Miu has become renowned for its avant-garde designs, youthful spirit, and rebellious approach to high fashion.